Why NASCAR sponsoring?

Nascar racing is by far, the largest spectator sport in America, Studies have shown that Nascar fans are the most product (sponsor) loyal fans of all sports spectators. 70% of all fans who purchase products that are related to racing, purchase products related to the sponsors of their favorite drivers and teams. And it is a huge, under utilized marketing and advertising tool.

Troy believes that the relationship between his team and the sponsor is truly important. It is important that the sponsor receives exposure and all of the unique benefits that can only be received from this form of marketing. It is not just exposure at the race track or on television. It can be participation at company events at work or anywhere the sponsor would like exposure. From the annual company picnic to the opening of a new store, to handing out sample of a product at any event, this type of marketing works.

If you would be interested in exploring this concept with Troy, call him at 1-408-252-1001 and find out how this might work for you.